Health Affairs

Health Affairs, 24, no. 3 (2005): 854-857 doi: 10.1377/hlthaff.24.3.854 © 2005 by Project HOPE	New Online   Getting Health Reform Done   After the State of the Union   Incremental Reform   E-Health in Developing World   Most-Read Articles in 2009

This Article Full Text (HTML) Reprint (PDF) Submit a response to this article Comments: View responses Alert me when this article is cited Alert me when Comments are posted Alert me if a correction is posted Services E-mail this article to a friend Similar articles in this journal Similar articles in Web of Science Similar articles in PubMed Alert me to new issues of the journal Add to My Personal Archive Download to Citation Manager Reprints & Permissions Citing Articles Citing Articles via Google Scholar Google Scholar Articles by James, M. Articles by Graham, R. Search for Related Content PubMed PubMed Citation Articles by James, M. Articles by Graham, R. Related Collections Health Philanthropy Health Promotion/Disease Prevention AIDS/HIV International Issues Media Public Health

GrantWatch

REPORT

Leveraging The Power Of The Media To Combat HIV/AIDS

Matt James, Tina Hoff, Julia Davis and Robert Graham

Improving HIV/AIDS prevention efforts, especially those focused on young people, is a key challenge in the fight against the pandemic. Since the mid-1990s the Henry J. Kaiser Family Foundation has partnered with U.S.-based media companies on comprehensive HIV/AIDS campaigns. This paper outlines the unique public education model that it is using, and how Kaiser is expanding this work globally by working with some of the largest media companies in the world to undertake new initiatives in Russia and India.

                      What's this?

Comments: