Health Affairs, 24, no. 6 (2005): 1601-1610
doi: 10.1377/hlthaff.24.6.1601
© 2005 by Project HOPE
 
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Health Tracking

MARKETWATCH

New Cigarette Brands With Flavors That Appeal To Youth: Tobacco Marketing Strategies

Carrie M. Carpenter, Geoffrey Ferris Wayne, John L. Pauly, Howard K. Koh and Gregory N. Connolly

Tobacco manufacturers have recently introduced a proliferation of exotic brands featuring candylike flavors. We reviewed internal tobacco industry documents and patents to assess the role of flavored cigarettes in the targeting of young smokers. This research revealed the development of flavor delivery technologies hidden from consumers and public health professionals, including the use of a plastic pellet placed in the cigarette filter. These findings raise concerns as to the potential added health risks associated with using new flavored tobacco products, and they underscore the need for effective assessment and monitoring of tobacco products.


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