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Health Affairs, 25, no. 6 (2006):
w552-w554
(Published online 24 October 2006)
doi: 10.1377/hlthaff.25.w552
© 2006 by Project HOPE
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PERSPECTIVE
Consumer-Directed Health Care: Its Not Whether The Glass Is Half-Empty, But Why
Murray N. Ross
Analyses of consumer-directed health plans often focus on how use of services under such a plan compares with what use would have been under a more comprehensive benefit design. Thats a natural perspective for analysts who observe movement from a world of rich coverage to one of more limited coverage. But the comparison may confuse the message with the messenger. In a world where employers are seeking any port in a storm of unsustainable cost growth, it might be more useful to compare offering a consumer-directed plan to other options that employers could have chosen in constraining health costs.

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