|
Consumers Preferences For The Communication Of Risk Information In Drug Advertising
Joel J. Davis
Research was conducted to identify consumers preferences regarding the form, content, and placement of drug side-effect information in direct-to-consumer (DTC) advertising. Specific questions explored preferences for the presence or absence of numeric information, the use of placebo and discontinuation groups as a context for understanding drug risk, the sequence in which side effects are presented, and the placement of side-effect statements on DTC Web sites. Consumers prefer detailed, readily accessible risk information—preferences that are a major departure from current advertiser practices and from what current and proposed Food and Drug Administration (FDA) regulations require.

What's this?
This article has been cited by other articles:

|
 |

|
 |
 
D. L. Frosch, D. Grande, D. M. Tarn, and R. L. Kravitz
A Decade of Controversy: Balancing Policy With Evidence in the Regulation of Prescription Drug Advertising
Am J Public Health,
January 1, 2010;
100(1):
24 - 32.
[Abstract]
[Full Text]
[PDF]
|
 |
|

|
 |

|
 |
 
L. M. Schwartz, S. Woloshin, and H. G. Welch
Using a Drug Facts Box to Communicate Drug Benefits and Harms: Two Randomized Trials
Ann Intern Med,
April 21, 2009;
150(8):
516 - 527.
[Abstract]
[Full Text]
[PDF]
|
 |
|
|