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Health Affairs, 26, no. 2 (2007):
w208-w216
(Published online 6 February 2007)
doi: 10.1377/hlthaff.26.2.w208
© 2007 by Project HOPE
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MARKETWATCH
Shopping For Price In Medical Care
Paul B. Ginsburg
Insurers are well positioned to support their enrollees in shopping for care because of their ability to analyze complex datareflecting both their negotiated discounts and the enrollees benefit structureshould they decide to commit resources to this task. Government transparency initiatives can help those who are uninsured or want to use out-of-network providers with data on prices and all patients by gathering and disseminating data on quality. But clumsy requirements to disclose insurer-provider contracts could lead to higher prices. Greater price transparency might help curb rising costs, but many overstate the likely magnitude of its contribution.

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