Health Affairs

Health Affairs, doi: 10.1377/hlthaff.28.6.w1110 (Published online October 6, 2009) © 2009 by Project HOPE	New Online   Getting Health Reform Done   After the State of the Union   Incremental Reform   E-Health in Developing World   Most-Read Articles in 2009

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Calorie Labeling And Food Choices: A First Look At The Effects On Low-Income People In New York City

Brian Elbel ^1*, Rogan Kersh ², Victoria L. Brescoll ³, L. Beth Dixon ⁴

¹ Brian Elbel is an assistant professor in the Division of General Internal Medicine at the New York University (NYU) School of Medicine and the NYU Wagner School of Public Service, both in New York City.
² Rogan Kersh is an associate professor and associate dean of the Wagner School.
³ Victoria Brescoll is an assistant professor in the Yale School of Management.
⁴ Beth Dixon is an associate professor in the NYU Steinhardt School of Culture, Education, and Human Development.

^*Corresponding author.

Abstract

We examined the influence of menu calorie labels on fast food choices in the wake of New York City's labeling mandate. Receipts and survey responses were collected from 1,156 adults at fast-food restaurants in low-income, minority New York communities. These were compared to a sample in Newark, New Jersey, a city that had not introduced menu labeling. We found that 27.7 percent who saw calorie labeling in New York said the information influenced their choices. However, we did not detect a change in calories purchased after the introduction of calorie labeling. We encourage more research on menu labeling and greater attention to evaluating and implementing other obesity-related policies. [Health Aff (Millwood). 2009;28(6):w1110-21 (published online 6 October 2009; 10.1377/ hlthaff.28.6.w1110)]

Key Words: Consumer Issues, Determinants Of Health, Health Promotion/Disease Prevention, Legal/Regulatory Issues

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