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TRENDS
Communicating Health Information Through The Entertainment Media
Mollyann Brodie,
Ursula Foehr,
Vicky Rideout,
Neal Baer,
Carolyn Miller,
Rebecca Flournoy and
Drew Altman
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The American public receives health information from a wide variety of sources. Health care providers and the media, particularly television, generally top peoples lists.1 While Americans cite television news as their primary source of health information, entertainment television is increasingly mentioned as well. Health care providers also report that patients are raising treatment issues that they have seen addressed on popular television shows.2
Little is known about what information presented on television is acquired, how long it is retained, and whether and how it affects behavior.3 None of the existing research on entertainment media has specifically investigated whether these programs . . . [Full Text of this Article] Knowledge gain and retention.Emergency contraception.Human papilloma virus.Health-related story lines. An appropriate medium?A role for government?

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