Health Affairs, 26, no. 3 (2007): 749 doi: 10.1377/hlthaff.26.3.749 © 2007 by Project HOPE	New Online   House Health Reform Bill   Paying for Reform   Vetting AHIP's Report   HIV/AIDS Costs   Brief: Insurance Reform   HA Blog Top 10

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Case Studies

PROLOGUE

Risk In Health Care: Case Studies

When Daniel Kahneman and Amos Tversky shared their findings in the 1970s about how human beings evaluate information and make decisions, they enlightened the field of economics and spawned the field of behavioral economics. No longer—if ever he was—solely a rational actor directly motivated by his own self-interest, man was found to be both more complex and more limited. It turns out that human beings make decisions that are often illogical, that do not maximize their economic interests, or that even, in some cases, result in the best health outcomes possible. In hindsight, some of these findings seem to confirm . . . [Full Text of this Article]

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