Health Affairs, 25, no. 5 (2006): 1371-1377 doi: 10.1377/hlthaff.25.5.1371 © 2006 by Project HOPE	New Online   House Health Reform Bill   Paying for Reform   Vetting AHIP's Report   HIV/AIDS Costs   Brief: Insurance Reform   HA Blog Top 10

This Article Abstract Full Text (HTML) Reprint (PDF) Online Supplemental Exhibits Submit a response to this article Alert me when this article is cited Alert me when Comments are posted Alert me if a correction is posted Services E-mail this article to a friend Similar articles in this journal Similar articles in PubMed Alert me to new issues of the journal Add to My Personal Archive Download to Citation Manager Reprints & Permissions Citing Articles Citing Articles via HighWire Citing Articles via Web of Science (13) Citing Articles via Google Scholar Google Scholar Articles by Bradford, W. D. Articles by Ornstein, S. Search for Related Content PubMed PubMed Citation Articles by Bradford, W. D. Articles by Ornstein, S. Related Collections Access To Care Ethical Issues Legal/Regulatory Issues Business Of Health Pharmaceuticals Physicians Chronic Care Health Spending Consumer Issues

How Direct-To-Consumer Television Advertising For Osteoarthritis Drugs Affects Physicians’ Prescribing Behavior

View larger version (14K): [in this window] [in a new window]   EXHIBIT 2 Monthly Counts Of Direct-To-Consumer Television Advertising Of Drugs For Osteoarthritis, Nationally And In Local Markets, By Brand Name, 2000–2002

                      What's this?