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PROLOGUEEvolution And Future Of BiopharmaceuticalsAdvances in genetics and genomics, including the sequencing of the human genome, have resulted in the development of new biologic drugs to treat cancer and other serious diseases. So-called targeted therapeutics are the first step in creating drugs that home in on disease without affecting healthy cells and tissues. Not surprisingly, the arrival of these drugs about a decade ago has raised lingering questions about their clinical and financial value, how they should be regulated, and whether changes in patent policy are necessary to promote innovation. Because the new biological agents are more difficult to manufacture than traditional chemically synthesized drugs, how "follow-on" biologics should be tested, approved, and regulated continues to be the subject of debate. Herceptin, a genetically engineered monoclonal antibody that targets the HER2-neu receptor on breast tumors in some patients, is the ideal example of a biopharmaceutical that is truly targeted. (Unlike many of the newer drugs, it does not affect both healthy and malignant cells.) In the first paper of this section, Kathryn Phillips identifies four factors that will determine the successful adoption of a biopharmaceutical, demonstrating how health policy needs to simultaneously promote good science and economic returns. Louis Garrison and Finley Austin then probe the connections between gene-based diagnostic tests to identify patients who will benefit from (or be harmed by) specific biologics, discussing the need for more scientific knowledge as well as the financial incentives that will drive innovation toward "personalized" medicine. Henry Grabowski and coauthors project the evolution of the market for follow-on biologics. They anticipate that fewer competitors will enter the market in the short term, thereby slowing the decline in the prices of targeted therapeutics. In the long term, the balance between price and incentives for innovation will depend on new policies covering intellectual property law. John Calfee and his coauthors expect a new pricing dynamic for these drugs that "do not compete with each other..., making them resistant to price controls." They predict that competition will come from a process of "inventing around" existing agents by designing new drugs that target a novel site along the biological pathway of an existing therapy. Finally, Shelby Reed and colleagues contend that changes in the current Food and Drug Administration requirements for pre- and postmarketing safety studies will affect venture capital investment as well as companies decisions to go forward with new biologics. Their model favors more stringent postmarketing surveillance, rather than larger Phase III studies.
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