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The Value Of Benefit Data In Direct-To-Consumer Drug Ads
Woloshin
et al.
Health Affairs
(2004) 10.1377/hlthaff.w4.234
Sample Drug Ads
This Data Supplement contains PDF files containing the material for each of the three drugs studied in the VA Outcomes Group Prescription Drug Benefit Box Evaluation 2003. Each PDF consists of three pages: the advertisement itself, the standard version of the brief summary, and the benefit box version of the brief summary.
DISCLAIMER: This exhibit is presented to supplement the published paper.
Although the exhibit presented here was part of the manuscript that was
subjected to the scrutiny of the external reviewers, it has not been edited
or formatted by the editors of Health Affairs; the author is solely
responsible for any errors herein.
Files in this Data Supplement:
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