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M E D I C A R E D R U G B E N E F I T P B M S W E B E X C L U S I V E
28 October 2004
The Role Of PBMs In Implementing The Medicare Prescription Drug
Benefit
The new law envisions
being able to take advantage of PBMs’
best capabilities in helping
beneficiaries obtain needed drugs.
By Robert F. Atlas
ABSTRACT:
In creating the Medicare prescription drug benefit and
stipulating that it be managed by private-sector prescription drug insurance
plans, Congress opened a huge business opportunity for pharmacy benefit managers
(PBMs). Although hardly noticed by the general public, PBMs already administer
prescription drug benefits for nearly everyone with employer coverage and for
many Medicaid recipients. The new law contains requirements for Medicare drug
plan sponsors that could challenge some PBMs—most notably, the requirement
to assume insurance risk. This paper explores challenges to PBMs’ business
practices and provisions of the Medicare benefit that will require them to
adapt their mode of operation.
The medicare prescription drug, Improvement,
and Modernization Act (MMA) of 2003 is said to bring Medicare into the modern
age of health insurance by adding the first outpatient prescription drug benefit
in its four-decade history. Voluntary coverage for Medicare beneficiaries begins
in January 2006. Until then, beneficiaries may obtain one of several dozen
Medicare-endorsed prescription drug discount cards; for low-income
beneficiaries, the cards offer a $600 subsidy for drug spending in each of
2004 and 2005.
Implementation of the discount cards and the full Medicare prescription drug
benefit relies heavily upon a small group of private companies known as pharmacy
benefit managers (PBMs), which administer outpatient prescription drug benefits
for most of the more than 160 million Americans having employer-based health
care coverage.1 PBMs heretofore have
had little experience working with the federal government, although a few have
serviced TRICARE, the managed care program for military dependents and retirees,
and PBMs do serve the health insurers that underwrite the Federal Employees
Health Benefits Program (FEHBP). PBMs have some experience serving senior citizens:
a small fraction of Medicare beneficiaries who already get at least a modicum
of drug coverage through Medicare+Choice (now Medicare Advantage, or MA) plans;
Medicare-Medicaid dual eligibles who already get drug coverage under Medicaid
(although fewer than half of the states use PBMs); others who have retiree
coverage; and another small number who purchase individual Medicare supplemental
(Medigap) coverage that includes drug benefits.
This paper reviews how PBMs came to be, what they do, their performance, and
some issues that have arisen concerning their business practices. It also outlines
the ways in which PBMs can participate in Medicare, and it explores the challenges
that PBMs will face in filling MMA’s specifications for the design and
operation of Medicare Part D.2 The paper
is based on a review of published literature on the PBM industry, company reports,
and recent public statements of PBM representatives regarding the Medicare
drug benefit; and on the author’s interviews of executives of PBMs and
their trade association.3
PBMs Evolve As An Industry
Origins of PBMs.
PBMs came into being four decades ago, when employment-based health benefits
were gaining wide adoption. They trace their roots to four sources.
Prescription drug cards. In the 1960s companies
emerged to offer add-on prescription drug benefits to private health insurance
plans—most notably, those for unionized workers. Card holders could fill
prescriptions at participating pharmacies for nominal copayments. Pharmaceutical
Card System (PCS) is commonly identified as the innovator of this concept.4
Mail-service pharmacies. Around the same time
cards appeared, specialized pharmacies were established to dispense medications
for chronic conditions by mail. Mail service offered discount pricing because
of low overhead and the convenience of home delivery. An early leader was PAID
Prescriptions, the progenitor of today’s Medco Health.
Third-party drug claims administrators. Companies
such as Argus were created to fill a need for low-cost processing of drug claims.
With the typical drug claim originally being quite small relative to a hospital
or physician claim, insurers outsourced processing to specialists to keep processing
costs for drug claims about the same in percentage terms. Today the cost of
processing a drug claim is about thirty to forty cents, less than 1 percent
of claim value.5
Health insurer pharmacy benefit departments. Some
top health insurers and managed care firms have separately branded their in-house
pharmacy benefit units. Most remain with the original parents—for example,
WellPoint Pharmacy Management, Aetna Pharmacy Management, Anthem Prescription,
and PacifiCare’s Prescription Solutions—but serve other customers,
too. Sometimes insurer-owned PBMs are spun out as separate companies: UnitedHealthcare’s
Diversified Pharmaceutical Services (DPS) was acquired in the early 1990s by
a pharmaceutical manufacturer and later was absorbed by Express Scripts, a
company that itself was created inside New York Life’s managed care unit.
Full-service capabilities. Notwithstanding
their different origins, today’s PBMs have all developed comparable full-service
capabilities. Much of the buildup of capability and capacity has come via consolidation.
There are now an estimated forty to fifty companies of meaningful size in the
PBM field, although three firms dominate: Caremark Rx (which recently acquired
former leader AdvancePCS), Medco Health Solutions, and Express Scripts. These
three companies will take in combined revenues of perhaps $80 billion in 2004,
which suggests that they manage more than one-third of the estimated $208 billion
in U.S. drug spending.6 Exhibit
1 identifies
PBMs with at least five million covered lives.
PBMs’ competencies.
PBMs typically offer the following capabilities, with different PBMs excelling
in different areas.7
Pharmacy networks. PBMs contract with retail
pharmacies to fill members’ prescriptions. Pricing typically entails
two components: an ingredient cost, usually set at a discount from the most
commonly used benchmark price, the average wholesale price (AWP) for brand-name
drugs or the maximum allowable cost (MAC) for generics; and a dispensing fee,
meant to compensate the pharmacy for its effort in filling the prescription.
The larger PBMs all contract with about 90–95 percent of the nation’s
nearly 60,000 retail pharmacies.
Mail service. Most PBMs offer the option of
mail service for maintenance prescriptions that do not need to be filled instantaneously.
A growing trend among employer-based plans is to mandate mail service for long-term
prescriptions or to strongly encourage its use through cost-sharing incentives.
The top PBMs all run their own mail-service operations, which are highly mechanized
to speed processing and minimize labor costs.
Claims administration. PBMs pay claims on behalf
of plan sponsors and tell pharmacies how much cost sharing to collect from
beneficiaries. Some 98–99 percent of pharmacy claims today are paperless,
because of the early adoption of standards for claim formats and drug product
identification through the National Council for Prescription Drug Plans (NCPDP).
Formulary management. Working through quasi-independent
panels known as pharmacy and therapeutics (P&T) committees, PBMs define
lists of drugs approved for reimbursement by their clients. Formularies are
set with both clinical appropriateness and financial factors in mind. Where
multiple therapeutically equivalent drugs exist in a class of drugs, the P&T
committee may designate which drugs are to be preferred. Preferred drug lists
often underpin benefit plan designs, whereby low-cost generic drugs demand
the least beneficiary cost sharing, preferred brand-name drugs require mid-level
cost sharing, and nonpreferred drugs have high cost sharing.
Manufacturer price negotiation. PBMs negotiate
with drug makers for the prices of all of the drugs they manage. This is true
even though PBMs do not actually take possession of many of the drugs their
enrollees consume: those dispensed in retail pharmacies. Deals usually are
structured to generate rebates from manufacturers based upon either the total
volume of drugs purchased or, for drugs in competitive therapeutic categories
in which a PBM may identify one drug as preferred, a percentage share of the
market. PBMs profit in part by keeping a share of the rebates. Large PBM clients—health
plans and self-funded employers—increasingly demand that PBMs pass more
of the rebates through to them. PBMs’ deals with manufacturers may also
net administrative fees for the PBM, such as for acting as the rebate conduit
between the manufacturer and the ultimate customer.
Utilization review. PBMs may use their databases
and real-time claim-payment technology to check for medication problems at
the point of dispensing: for example, adverse interactions between two or more
drugs prescribed to a patient, or over- and underuse, as when a beneficiary
refills a prescription too early or too late. When a problem is found, the
PBM may alert the dispensing pharmacist or the prescribing physician(s). The
same data sets also allow PBMs’ health plan clients to profile physicians’ prescribing
patterns.
Medication therapy management. Some PBMs also
employ techniques to improve the quality or cost, or both, of pharmaceutical
care. Tools may include prior authorization requirements for selected drugs
known to be prescribed widely for off-label uses or to be costly
compared to therapeutically similar alternatives; consumer education, such
as mailers discussing the conditions indicated by the drugs received by beneficiaries;
physician education, conveying evidence that counters pharmaceutical manufacturers’ detailing;
compliance and persistency programs meant to make sure that patients actually
take their medications; and disease management programs, which enroll patients
having targeted chronic conditions and help them manage those diseases to
avoid flare-ups.
Electronic prescribing. Not yet widely adopted
but strongly encouraged by MMA provisions, electronic prescribing allows physicians
to write prescriptions directly into computers or wireless handheld devices.
The device shows current information on patients’ eligibility, coverage,
and formulary limitations, which may help in choosing the most appropriate
drug that will cost the patient and the payer the least. The prescription can
be transmitted instantly to the patient’s chosen participating pharmacy
and to the PBM for payment at the same time. The major PBMs have created an
electronic prescribing utility, RxHub, to distribute formulary and medication
history information. Similarly, the top pharmacy chains have created a mechanism
called SureScript to transmit prescriptions between physicians and pharmacies.
Service enhancements. With
the market for PBM services largely saturated, PBMs are growing via service
enhancements. A recent industry thrust has been into higher-margin specialty
pharmacy—that
is, drugs used by small numbers of seriously ill people who require costly,
often hard-to-deliver medications via injection or infusion. Many such drugs
are physician-administered and are already covered under Medicare Part B. Traditionally,
physicians purchased these drugs and then billed payers, including Medicare,
at prices well above the acquisition cost. To control costs, some health plans
now buy directly from specialty pharmacies, which then deliver the drugs to
physicians’ offices.
PBM Performance
In the run-up to the creation of the Medicare drug benefit, federal agencies
and other bodies studied the effectiveness of PBMs. The prevailing tenor of
the findings is that PBMs are capable of managing prescription drug benefits
cost-effectively. None of the analyses explored PBMs’ impact on clinical
quality, however.
The Congressional Budget Office (CBO) concluded that PBMs could save up to
30 percent in total drug spending relative to unmanaged purchases of prescription
drugs, if they would employ the full array of price discounts, rebates, and
utilization management tools.8
The U.S. Government Accountability Office (GAO) assessed savings produced by
PBMs in three health plans in the FEHBP that accounted for more than half of
the 8.3 million people the FEHBP covered in 2002. The GAO determined that PBMs
saved money in three ways: (1) pharmacy price discounts, ranging from 18 percent
below cash price for brand-name drugs purchased at retail pharmacies to 53
percent for generic drugs purchased through mail-service pharmacies; (2) rebates
from pharmaceutical manufacturers, worth 3–9 percent; and (3) cost/care
management techniques such as those discussed above, valued at 1–9 percent.9
A PricewaterhouseCoopers (PwC) analysis of PBMs’ impact on drug spending,
commissioned by a PBM trade group, the Pharmaceutical Care Management Association
(PCMA), estimated that PBMs’ interventions in the management of private
benefit plans save 25 percent. PwC values these savings at $268 per enrollee
in 2005 or a total of $53 billion.10
An arm of the PBM industry, the Pharmacy Benefit Management Institute (PBMI),
annually surveys PBM customer satisfaction. As reported in PwC’s study
of PBMs done for the Centers for Medicare and Medicaid Services (CMS), overall
customer satisfaction with PBM services rose between 1995 and 2000, from
7.1 in 1995 to 7.5 in 2000 on a ten-point scale. Aspects of PBM services rated
most favorably were pharmacy network quality and size (8.8); claims processing
(7.7); drug-card production and distribution (7.6); and value for administrative
cost (7.4). Features rated least favorably were disease management (6.3);
utilization and benefit management consulting (6.4); proactive account management
(6.6); and the dollar amount of manufacturer rebates (6.7).11
Opposition to PBMs. Not
everyone who deals with PBMs is enamored of them. Retail pharmacies assert
that PBMs profit at their expense by paying too little for both dispensing
and ingredient costs. Retailers also complain that PBMs steer prescription
volume to mail-service pharmacies—which the PBMs themselves usually
operate—thus
depriving them of business. Independent pharmacies, which make up approximately
30 percent of all retail outlets, are most opposed to PBMs, both because
they lack the wholesale buying power of big drugstore chains and because
they depend more heavily than the chains do on sales of prescription drugs—versus
over-the-counter drugs and nondrug products. The National Community Pharmacists
Association (NCPA), representing independent pharmacies, has sued PBMs and
declared that “counteracting
PBMs is our number 1 priority.”12
Others opposed to PBMs include some regulators and consumer advocates, who
argue that manufacturer rebate money causes PBMs to favor more costly brand-name
drugs over generics or lower-cost, therapeutically equivalent brand-name drugs.
These arrangements are seen as posing conflicts of interest that escalate costs
for employers and consumers. In the past two years, thirty-two state legislatures
have considered laws to regulate PBMs; six states have enacted such legislation.
Regulations generally require PBMs to be licensed and to report data on their
business practices, including information on transactions with drug companies.13
In August 2004 New York’s attorney general filed suit against the PBM
that services state employees, Express Scripts, accusing the company of failing
to pass on manufacturer rebates as contractually required and effectively defrauding
the state of tens of millions of dollars. Express Scripts strongly denied the
claim, saying that it actually had saved the state $2 billion since 1998.14
Another of the three largest PBMs, Caremark Rx, also faces regulatory scrutiny.
In August 2004 Caremark revealed that it had received “civil investigative
demands” pursuant to consumer protection statutes from five states and
the District of Columbia and that eighteen additional states would be making
similar requests for information about Caremark’s business practices.15
Cries of PBM bias first grew loud during the early 1990s, when drug companies
paid handsomely to acquire several leading PBMs. Eli Lilly bought PCS, Merck
bought Medco, and SmithKline Beecham (now GlaxoSmithKline) bought DPS. Shortly
after these acquisitions occurred, however, the Federal Trade Commission (FTC)
ruled that these PBMs had to erect so-called firewalls to prevent undue influence
by their drug company parents. PCS and DPS soon were sold off at prices well
below what the drug companies had paid. Merck, not wanting to take a write-off,
clung to Medco until spinning it out to shareholders in 2003. Even after regaining
its independence, Medco faced accusations that it favored Merck drugs over
less costly alternatives. As part of a settlement with twenty state attorneys
general and the U.S. Department of Justice (DOJ), in early 2004 Medco publicized
a new policy stating that no rebate arrangement or other form of manufacturer
compensation will operate to raise customer costs.16
PBMs also are being challenged by some of their largest customers. A coalition
of fifty-four employers, representing 5.5 million beneficiaries, intends in
2005 to negotiate pricing directly with pharmaceutical manufacturers and to
use PBMs strictly for administrative services.17
Ways For PBMs To Participate In Medicare
It seems likely that the entire Medicare prescription drug benefit will be
touched by PBMs. Already, the Medicare-endorsed drug discount cards either
are offered directly by PBMs or are operated by PBMs while branded and marketed
by other organizations. When the full Part D drug benefit goes live in January
2006, PBMs will have three avenues for participation.
Traditional behind-the-scenes
support of plan sponsors. PBMs
will administer drug benefits to be offered by managed care plans participating
as at-risk, full-service MA plans under Medicare Part C. The extra funding
Congress appropriated for MA is reinvigorating that program. PBMs also will
deliver services to insurance companies that offer stand-alone prescription
drug plans (PDPs) authorized by MMA. In addition, PBMs will continue to support
employer-based retiree plans. Those plans, if deemed qualified under MMA, may
receive federal subsidies—$89 billion over ten years, according to CBO
estimates—to promote the continuation of private drug coverage.18
Risk assumption in stand-alone PDPs. Although
PBMs could offer their own insured PDPs, doing so would require them to do
something they have shied away from in the past: accept risk for the actual
pharmacy claims costs incurred by enrollees. I return to this point shortly.
Operation of government
fallback plan.
MMA calls for the federal government to offer a publicly run option in areas
where no more than one private PDP operates. The CMS will engage private contractors
to administer this option. However, MMA requires PBMs effectively to declare
themselves on one side or the other up front. Any firm that bids to be a regional
PDP, whether as a prime contractor or as a subcontractor, will be ineligible
to bid on fallback plan contracts. Also, the companies administering fallback
plans cannot brand or actively market them.
Main Medicare Challenge For PBMs: Risk
For PBMs not owned by insurers, the most formidable challenge presented by
the Medicare prescription drug benefit is taking risk as an insurer. PBMs today
are not in the business of insurance. Most do not hold state insurance licenses,
they do not maintain reserves in the way that insurers do, and they lack the
capabilities that insurers have to underwrite—that is, to assess risk
and set premiums. PBMs also assert that their slim operating margins—typically
1–3 percent—leave them insufficient cushioning to absorb losses
should claims costs exceed premium income. There are valid concerns about the
risk in a Medicare PDP, a novel concept that entails voluntary individual enrollment
in a drug-only insurance plan.
Unpredictability. Absent
any directly pertinent history, predicting use and costs in a stand-alone
drug plan is challenging. Data from existing full-spectrum health benefit
plans will be useful but will not be reliable when translated to a single-benefit
plan design. Also limiting the ability to forecast use and costs is the ever-changing
drug market. Existing drugs may start being used for new indications, whether
approved or not by the U.S. Food and Drug Administration (FDA). New drugs,
many with very high price tags, come onto the market regularly, and it is
uncertain whether some new drugs will fall under Medicare Part B or Part
D. This all gives an unstable basis upon which to compute premiums.
Lack of control.
PDPs will lack contractual relationships with the most forceful drivers of
pharmacy benefit costs: physicians who prescribe medications for their patients.
PDPs can try to educate physicians, and they can try to influence prescribing
behavior through benefit plan and formulary design, but they cannot sanction
physicians whom they evaluate as having costly or otherwise inappropriate prescribing
patterns.
Adverse selection. Enrollment
in Medicare PDPs will be voluntary and will be free only to beneficiaries with
the lowest incomes. These qualities make the program fertile ground for adverse
selection, in which the people most likely to enroll are the ones who know
that their costs will exceed the premiums they pay. Congress sought to thwart
adverse selection by penalizing any beneficiary who fails to enroll in a PDP
when first eligible, but the penalty—now set at 1 percent of premium
for each month of delayed enrollment—may be too low, particularly at
the start of the program, to prevent people from signing on late if their medication
costs rise in the future.
Congress did try to mitigate PDP risk. MMA stipulates that would-be PDPs
lacking state insurance licensure can instead satisfy a federal solvency
requirement to be defined in regulation. Congress also designed a less-than-full-risk
model that applies in the early years. Under that model the government will
share in PDP underwriting losses—and in gains as well. The protections
afforded are largest in 2006–2007, then tail down in 2008–2011,
then phase out. The law also allows PDPs to propose alternative arrangements
that lessen their exposure, but any PDP doing so will be gambling. The secretary
of health and human services (HHS) must give priority to PDPs that accept
the most risk and may only approve limited-risk proposals if needed
to ensure that beneficiaries in a region have access to private PDPs.
Other Medicare Challenges For PBMs
MMA contemplates having Medicare taking advantage of PBMs’ best capabilities,
but the statute does not leave everything up to the vendors. The act contains
myriad stipulations about PDPs’ functionality, some of which mirror the
demands that private-sector clients place on PBMs but others of which impose
expectations or constraints that PBMs have not seen before.
Access. (1)
PDPs must cover whole geographic regions with pharmacy networks that
match the access standards of the Defense Department’s TRICARE program:
90 percent of urban enrollees must have a participating pharmacy within two
miles of home; 90 percent of suburban enrollees must have a pharmacy within
five miles; and 70 percent of rural enrollees must have a pharmacy within
fifteen miles.19 This
rule is not a major barrier for the largest PBMs. In fact, the top PBMs will
probably seek new contracts with pharmacies specifically for Medicare, so
that they can structure their networks to meet the access standards. The
access requirement will present a hurdle for less well established players.
(2) The statute also contains an “any willing pharmacy” provision,
meaning that a PBM cannot exclude pharmacies that agree to its terms of participation.
This rule could handcuff some PBMs whose strategy is to limit the numbers
of pharmacies to extract deeper discounts, although imposing higher copayments
for use of less favored pharmacies might be a way around this barrier. (3)
The law states that PDPs must allow enrollees to fill ninety-day prescriptions—typical
of chronic medications—at community pharmacies as long as they pay
the difference in charges between that and the mail-service cost. This provision
could diminish PBMs’ opportunities to profit from their own mail-service
operations; again, though, copayment structures can be used to steer beneficiaries
where the PBM wants them to go.
Formulary.
(1) Medicare PDPs must offer drugs within each therapeutic category and class.
The plural word “drugs” in
the statute has been interpreted by the CMS to mean that a PDP must offer
more than one drug in each therapeutic category. This feature conceivably
could limit PBMs’ ability to move market share to selected manufacturers’ products
and win favorable rebate deals. PBMs do not expect this constraint to limit
their bargaining leverage, though, for two reasons. First, any PDP that covers
only one drug per category would not attract many enrollees. Second, PDPs
will have latitude to define benefit tiers so that even when two or more
drugs in a category are covered, the PDP could give richer coverage to just
one drug. (2) The statute assigns the United States Pharmacopeia (USP), which
must consult with PBMs and other stakeholders, the task of defining therapeutic
categories and classes to guide PDPs in structuring formularies. Having the
independent USP create guidelines is a way to keep PDPs from skewing formularies
away from the drugs needed by beneficiaries with the costliest conditions.
Also, the more classes and categories that are created—each containing
a smaller number of drugs—the less latitude PDPs will have in setting
up formularies. A draft of the USP plan dated 16 August 2004 listed 146 classes.
PBMs reportedly were advocating for there to be no more than 90 classes,
whereas pharmaceutical manufacturers were pushing to have more than 200 classes.20 (3)
A PDP must notify the HHS secretary and “affected enrollees, physicians,
pharmacies and pharmacists” of the removal of a drug from its formulary
or any change in a drug’s coverage status from a preferred to a nonpreferred
tier. The CMS has stated that Web-site postings alone will not suffice as
notice; written formats also will be required. This requirement poses an
administrative burden and cost for PBMs operating PDPs.
Exceptions and appeals
process. MMA
requires a PDP to have an appeals process similar to that required of MA plans.
The process must deal with coverage denials based on application of the formulary.
A beneficiary may appeal a denial if the prescribing physician determines that
covered drugs in any formulary tier would not be as effective for the individual
as a nonformulary drug, or would have an adverse effect for the patient, or
both. Appeal rights extend to situations where a drug is on the PDP’s
formulary but in a nonpreferred tier. Some PBMs worry that the appeals process
could become unwieldy, but others think that the volume of appeals will not
be large because physicians will resist taking on the unpaid task of helping
their patients to appeal.
Financial disclosure.
MMA requires PDPs to disclose to the HHS secretary the aggregate value of price
concessions they receive and pass through in the form of subsidies, lower beneficiary
premiums, and lower prices through pharmacies and other dispensers (as when
a beneficiary pays out of pocket when there is a gap in coverage). PBMs, which
keep a close hold on their financial dealings with drug makers and others,
say that they are not troubled by this requirement for disclosure of aggregated
information. They successfully fought more granular disclosure requirements
that were proposed during the crafting of MMA, and they continue to oppose
similar state-level legislative proposals.21
Marketing.
PDPs will have to adhere to the same marketing rules that apply to MA plans—rules
prohibiting aggressive and deceptive practices. The challenge for PBMs that
would offer their own PDPs is not the nature of the rules; it is the mere fact
of selling directly to consumers. PBMs normally sell not to individuals but
to group buyers such as employers and health plans. So a PBM that elects to
offer its own PDP would have to build—or buy—marketing capability.
A number of PBMs are using the Medicare-endorsed discount drug card program
as an opportunity to develop such capability now.
PBMs’ intentions. PBMs
are undaunted by the requirements of PDPs that do not entail assuming insurance
risk, but the insurance aspects do give them pause. PBM executives’ public
and off-the-record statements reveal that PBMs prefer functioning as behind-the-scenes
managers working for insurers. Yet some are being more assertive. The head
of Express Scripts has said that his company expects to participate both as
a risk-taking PDP and as a partner to insurers.22 Subsequently,
though, Express Scripts qualified its position, saying that the company “is
reviewing options for participation in the new Medicare benefit when it begins
in 2006 and expects to participate in the program in some fashion, either directly
as a PDP or fallback plan, and/or in support of insurance/managed care clients
who serve the program as Medicare Advantage plans.”23
Insurer-owned PBMs, meanwhile, are well positioned to team with their parents
that do have risk-management machinery. One obvious candidate is Prescription
Solutions, whose parent, PacifiCare, has long been strategically positioned
as a Medicare risk-contracting plan. In contrast, WellPoint, which long resisted
contracting with the federal government to enroll Medicare beneficiaries via
Medicare+Choice, could be a holdout, at least in terms of marketing its own
PDP.
Policy Implications And Measures Of Success
With the new Medicare Part D, the federal government is embarking on a vast
experiment and is placing responsibility for implementation squarely on the
PBM industry. The industry appears to have both the capacity and the technical
capability to deliver the benefits, although many PBMs will likely partner
with others more comfortable taking risk: insurers or the government itself.
PBMs will be given considerable power to define which drugs will have what
level of coverage and to negotiate price deals with drug makers. Their leverage
over formularies and pricing in the commercial sector has already led to PBMs’ being
accused of bias and self-dealing. The Medicare law, together with market dynamics,
will have some influence on formulary design and pricing practices. Whether
the protections are sufficient is today more a matter of speculation—and
perhaps of one’s political leanings—than of objective analysis.
Eventually, regulators and independent analysts will have the opportunity—indeed,
the duty—to assess the effectiveness of PBMs’ performance as
operators of Medicare Part D. Measures of success will include the degree
to which Medicare beneficiaries opt for the drug coverage, including how
quickly they do so after January 2006 and whether they remain enrolled over
time; the range of choices beneficiaries have, both of PDPs and of drugs
covered by the PDPs; the costs that the government, PDPs, and beneficiaries
incur relative to baseline projections; and the extent to which having better
access to prescription drugs and to PBMs’ interventions
actually improves beneficiaries’ health and quality of life.
The author thanks Jennifer Bryant, vice president of the Lewin Group,
for her insightful suggestions on this paper.
NOTES
1. M.W. Serafini, “For Seniors, a New Card Game,” National
Journal (20 March 2004): 889–890.
2. Information about MMA’s specifications for the Part
D drug benefit is taken from the statute itself and from proposed rules issued
by the CMS. See Centers for Medicare and Medicaid Services, Proposed Rule,
26 July 2004, cms.hhs.gov/medicarereform/mmaregions/CMS4068P.pdf (13
September 2004).
3. Organizations represented in interviews included Medco Health,
Express Scripts, PacifiCare’s Prescription Solutions, and the Pharmaceutical
Care Management Association (PCMA).
4. PCS was acquired by another smaller PBM, Advance Paradigm,
in 2000. The combined company was renamed AdvancePCS. Caremark Rx acquired
AdvancePCS in March 2004.
5. PricewaterhouseCoopers, Study of Pharmaceutical
Benefit Management, HCFA Contract no. 500-97-0399/0097, June
2001, cms.hhs.gov/researchers/reports/2001/cms.pdf (12
October 2004).
6. Estimated based upon April–June 2004 revenues as reported
in corporate Form 10-Q reports filed with the U.S. Securities and Exchange
Commission (SEC) in July or August 2004. Medco ($8.8 billion): ccbn.tenkwizard.com/filing.php?repo=tenk&ipage=2920324&doc=1/ (8
October 2004). Caremark Rx ($7.3 billion): www.caremark.com/wps/portal/_s.155/3370 (13
September 2004). Express Scripts ($3.8 billion): ccbn.tenkwizard.com/contents.php?ipage=2910238&repo=tenk&TK=ESRX&CK=885721&FG=0& FC=000066&BK=ffffe0&SC=ON&TC1=ffffe0&TC2=ffffe0&LK=000000&AL=000099&VL=000000&CK2=885721 (13
September 2004). Also see CMS, “Table 11: Prescription Drug Expenditures;
Aggregate and per Capita Amounts, Percent Distribution, and Average Annual
Percent Change by Source of Funds: Selected Calendar Years 1990–2013,” 6
February 2004, cms.hhs.gov/statistics/nhe/projections-2003/t11.asp (13
September 2004).
7. Discussion adapted from Health Policy Alternatives, Pharmacy
Benefit Managers (PBMs): Tools for Managing Drug Benefit Costs, Quality, and
Safety (Washington: PCMA, August 2003).
8. U.S. Congressional Budget Office, Issues in Designing
a Prescription Drug Benefit for Medicare (Washington: CBO,
October 2002).
9. U.S. Government Accountability Office, Federal
Employee Health Benefits Program, Effects of Using Pharmacy Benefits Managers
on Health Plans, Enrollees, and Pharmacies, Pub. no. GAO-03-196
(Washington: GAO, 2003).
10. PricewaterhouseCoopers, The Value of Pharmacy Benefit
Management and the National Cost Impact of Proposed PBM Legislation, July
2004, www.pcmanet.org/keyfindings_pdfs/PricewaterhouseCoopers_Report_Value%20of%20PBMs_Impact_Proposed_LegislationJuly_2004.pdf (8
October 2004).
11. Pharmacy Benefit Management Institute, The 2000
Pharmacy Benefit Manager Customer Satisfaction Survey Report (Tempe,
Ariz.: PBMI, October 2000).
12. J. Frederick, “Indies Target PBMs at NCPA’s
Annual Conference,” Drug Store News, 17 November
2003.
13. J.A. MacDonald, “States Want Say on Drugs,” Hartford
Courant, 22 August 2004.
14. B. Martinez, “Express Scripts Accused of Fraud by
New York State,” Wall Street Journal, 5 August
2004.
15. Caremark Rx, Inc., quarterly report (Form 10-Q) to the
Securities and Exchange Commission, 9 August 2004,
www.shareholder.com/Common/Edgar/1000736/1193125-04-136098/04-00.pdf (28
August 2004).
16. M. Freudenheim, “Medco to Pay $29.3 Million to Settle
Claims of Drug Switching,” New York Times, 27
April 2004.
17. M. Davis, “Medco and Its Peers Brace for Flank Attack,” TheStreet.com,
16 August 2004, www.thestreet.com/_tscs/stocks/melissadavid/10178327.html (13
September 2004.)
18. J.K. Iglehart, “The New Medicare Prescription Drug Benefit—A
Pure Power Play,” New England Journal of Medicine 350,
no. 8 (2004): 826–833.
19. MMA calls for between ten and fifty regions. The CMS has
until 1 January 2005 to define the regions. On 21 July 2004 the CMS presented
six options of 10, 11, 32, 34, 37, and 50 regions. See CMS, “Agenda for the
Open Public Meeting: Establishing Regions for Medicare Advantage Regional Plans
and Prescription Drug Plans under the Medicare Modernization Act,” 21
July 2004, cms.hhs.gov/medicarereform/mmaregions/All_Info_Materials.pdf (13
September 2004).
20. A.W. Matthews and S. Hensley, “Medicare Proposal
May Aid Insurers,” Wall Street Journal, 19 August
2004.
21. PwC, The Value of Pharmacy Benefit Management.
22. Remarks by Barrett Toan, chief executive officer, Express
Scripts, and chairman of the board, PCMA, at the National Medicare Prescription
Drug Congress, Washington, D.C., 26 February 2004.
23. Tom Mahowald, vice president for public affairs, Express
Scripts, personal communication, 29 July 2004.
Bob Atlas (bobatlas{at}comcast.net) is a veteran consultant in health care strategy
and management, based in Rockville, Maryland. He was previously president of
the Lewin Group in Falls Church, Virginia
DOI: 10.1377/hlthaff.var.504
©2004 Project HOPEThe People-to-People Health Foundation, Inc.
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