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P E R S P E C T I V E S
V A R I A T I O N S
16 November 2005 Variation In Medical Care:
Time For Action

Unlocking the potential of variations research.

By
Leonard D. Schaeffer and Dana E. McMurtry


ABSTRACT:

Variations research has broken new ground by moving analysis of Medicare data from the community to the hospital level. The California study of hospitals further illustrates the power of comparing performance to demonstrate the levels of efficiency that can be achieved. WellPoint, replicating the Dartmouth approach with its commercial data, is partnering with medical specialty societies to make data “actionable” and move beyond benchmarking to help providers alter practice patterns. The shared goal is to achieve a material reduction in practice variation throughout health care. Key elements of their partnership include establishing national databases, reducing the administrative burden for pay-for-performance programs and using evidence-based metrics.

Since 2004 we have mentioned Jack Wennberg and Elliott Fisher’s landmark studies on treatment and spending variation among the nation’s most renowned hospitals in all of our public presentations. The response is the same, regardless of the audience’s sophistication: astonishment that more care and more cost do not result in better outcomes. In fact, when they evaluated costs statewide, Fisher and colleagues found a negative correlation between the cost of all medical services that Medicare beneficiaries receive with the overall quality of care.1 The Dartmouth finding that more care and higher spending do not produce better medical outcomes is completely contrary to deeply ingrained beliefs about the relationship between spending and quality found in other sectors of our economy.

Audiences are shocked with the Dartmouth conclusion that up to a third of Medicare spending is potentially wasted on unnecessary (or even harmful) care. Even many physicians are surprised by the wide variation in use rates among the most often performed surgical procedures and in the adoption of clinical interventions that save lives. These expenses and interventions could be redirected to correct the underuse of proven, effective care or to help expand coverage to the uninsured.

The current Wennberg paper, which focuses on California, continues the more recent Dartmouth work to unlock the potential of variations research to change care delivery.2 In older studies, individual hospital and physician care patterns were obscured by community rates, which allowed hospitals to claim that other hospitals were responsible for higher rates of inefficiency or that the variation was driven by geographic destiny.3 The California study, using a benchmark approach, found that if Los Angeles hospitals had provided the same pattern of care as in Sacramento over a five-year period, Medicare would have saved $1.7 billion. But, more importantly, the researchers were able to identify which hospitals were driving the higher community rate.

Variations research at the hospital-specific level creates important new opportunities to reduce variation in care and increase efficiency in the commercial, Medicare, and Medicaid markets. Inspired by the Dartmouth approach, some health plans are replicating the Dartmouth Medicare-based research using their own commercial data. The objective is to better understand the wide divergence in practice patterns within their own hospital networks for those conditions that account for sizable health care spending and drive plan-specific medical trends.

Making Data ‘Actionable’

WellPoint has conducted comparative analyses of utilization and costs similar to Dartmouth’s for the most common inpatient procedures, prescription drug use, advanced imaging, and other health data across providers. Our goal is to make findings “actionable”—that is, to achieve a material reduction in the variation in care. For example, our analyses have determined that extreme variation exists in the use and cost of coronary artery bypass graft (CABG) across our geographies. WellPoint data show CABG admissions ranging from 0.3 per 1,000 in one southeastern city to 1.7 per 1,000 in another centrally located city. The use of advanced imaging technology also varies widely, with forty-five magnetic resonance imaging (MRI) scans per 1,000 performed in northern Ohio and 105 per 1,000 in southern New Hampshire.

In contrast to Medicare, commercial health plans negotiate contracted rates for health care services, and the unit cost for certain surgical services can vary severalfold. Interestingly, our data do not demonstrate a strong correlation between cost and quality outcomes; nor is there a positive correlation between the volume of this surgical procedure and mortality among the hospitals in our sample for this particular procedure, which challenges previous findings that doing more procedures results in better outcomes.

It is also interesting to note that what payers might view as a “dream” hospital—high quality, high efficiency, lower cost—often does not match public perception. In fact, some hospitals that are low quality and high cost for coronary services enjoy strong reputations as the “best” in their communities. Wennberg and colleagues emphasize that strategies to encourage Medicare patients to use more efficient hospitals will not reduce overuse of supply-driven care because these resources will still be used by some beneficiaries and the private sector. Overcoming the power of historical reputations, patient “loyalty” to high-cost providers and the intervention of regulators in the provider-contracting process will challenge both the private and public sectors.

Using Relationships To Drive Systemic Change

Historically, the vulnerability of variations research has been that documenting relative differences in use cannot discern the “right” amount of care that should be provided. Wennberg and colleagues suggest that in the absence of knowing the “proper processes of care,” establishing benchmarks of efficiency is the best approach to evaluating performance. The problem, however, is that benchmarking is not persuasive enough to change providers’ behavior throughout health care. In addition, a focus on comparing performance alone risks making the discussion more about waste than about the pursuit of higher-quality care and better outcomes for more patients.

Achieving large-scale change in physicians’ behavior requires strategies to identify and increase the use of scientifically based clinical care. State-of-the-art knowledge coupled with endorsement of proven approaches to improve clinical outcomes by medical specialty societies are essential to reducing unwarranted variation, improving quality and efficiency, and avoiding unintended consequences.

For this reason, WellPoint has developed an approach for partnering with medical specialty societies and academic medical centers to identify evidence-based practices and apply them to care delivery. Driving systemwide change requires establishing national databases, minimizing the administrative burden for pay-for-performance programs, and using evidence-based quality metrics.

A New Partnership Model

WellPoint’s model is based on an initially successful partnership with the American College of Cardiology (ACC), using its CathPCI Registry, which represents more than 600 institutions and more than 2.5 million patient records. The partnership creates a single point of data entry through a national registry. Hospitals participating in WellPoint’s coronary quality program receive reports from the ACC and WellPoint.

In addition to reducing the administrative burden on hospitals, WellPoint and the ACC also collaborated to establish quality outcome metrics for collection and reporting. Since the goal is to improve care delivered to all patients (not just WellPoint members), reporting reflects all hospital patients. An established relationship ensures that these metrics can change with the support of the physician and hospital community as the science base evolves.

Importantly, a growing number of our network hospitals receive a portion of WellPoint’s overall reimbursement based on performance on an expanding set of clinical measures that have been endorsed by specialty societies, the Joint Commission on Accreditation of Healthcare Organizations (JCAHO), and the National Quality Forum (NQF). WellPoint also creates financial incentives for hospitals to report data to the ACC CathPCI database.

WellPoint is also establishing partnerships with the Society of Thoracic Surgeons and the American College of Radiology (ACR). The spiraling costs of radiology are a particular concern to both the Centers for Medicare and Medicaid Services (CMS) (given the role of imaging costs in Part B premium increases) and to the private sector. Advanced imaging costs have been increasing 15–25 percent annually. In addition, primary care physicians and specialists are acquiring their own imaging centers to which they can refer patients. WellPoint has worked collaboratively with the ACR to apply its standards for advanced imaging, which will help ensure more appropriate use of these important advanced imaging technologies.

Moving Beyond The Carrot And The Stick

Some argue that variation is a fixture of U.S. health care—there is no need to worry, they say, because today’s variation will go away only to be replaced by variation associated with tomorrow’s new treatments. The marketplace, however, is becoming less tolerant of variation that contributes to higher care costs but does not improve quality. Public and private payers are demanding increases in value to justify increases in costs.

Many purchasers, armed with information technology, will continue to implement strategies to reduce variation and move to evidence-based care and reimbursement. These initiatives—whether draconian sticks (such as the decision by the California Public Employees Retirement System, or CalPERS, to drop expensive hospitals) or economic carrots (such as quality incentive programs)—will alter patterns of care in many institutions and systems. WellPoint’s partnerships with specialty societies, however, reflect our belief that engaging medical leadership is necessary to inspire better performance and drive transformative change throughout the health care system for the benefit of all patients independent of geography or payer.

The authors thank Sam Nussbaum, executive vice president and chief medical officer, WellPoint Inc., for his insight, thoughtful comments, and data.

NOTES

1. E.S. Fisher et al., “The Implications of Regional Variations in Medicare Spending. Part 1: The Content, Quality, and Accessibility of Care,” Annals of Internal Medicine 138, no. 4 (2003): 273–287.
2. J.E. Wennberg et al., “Evaluating the Efficiency of California Providers in Caring for Patients with Chronic Illnesses,” Health Affairs, 16 November 2005, content.healthaffairs.org/cgi/content/abstract/hlthaff.w5.526.
3. J.R. Knickman, “The Dartmouth Data: Moving from Analysis to Action,” Health Affairs, 7 October 2004, content.healthaffairs.org/cgi/content/abstract/hlthaff.var.121 (21 October 2005).

Leonard Schaeffer is chairman of WellPoint Inc., headquartered in Indianapolis, Indiana. Dana McMurtry (dana.mcmurtry{at}wellpoint.com) is WellPoint's vice president for public policy.

Read related articles by John Wennberg and colleagues, Max Baucus, Thomas Priselac, Uwe Reinhardt, and Barry Straube.

DOI: 10.1377/hlthaff.w5.552
©2005 Project HOPE–The People-to-People Health Foundation, Inc.